Increasing order value through in-session discovery
Increasing order value through in-session discovery
Increasing order value through in-session discovery
Increasing order value through in-session discovery
Increasing order value through in-session discovery
Implementing offline grocery store behavior and recipe-based inspiration were translated into the food delivery app to encourage users to discover more products and build larger orders.
Implementing offline grocery store behavior and recipe-based inspiration were translated into the food delivery app to encourage users to discover more products and build larger orders.
Implementing offline grocery store behavior and recipe-based inspiration were translated into the food delivery app to encourage users to discover more products and build larger orders.
Implementing offline grocery store behavior and recipe-based inspiration were translated into the food delivery app to encourage users to discover more products and build larger orders.
Highlights to learn
Highlights to learn
Highlights to learn
Highlights to learn
Highlights to learn
Discovery works when it follows user intent
Users already enter the app with a goal. Discovery became effective only when it extended that intent instead of interrupting it. Continuous category flow allowed users to move naturally through products, increasing items per order while keeping checkout completion stable and the experience predictable.
Users already enter the app with a goal. Discovery became effective only when it extended that intent instead of interrupting it. Continuous category flow allowed users to move naturally through products, increasing items per order while keeping checkout completion stable and the experience predictable.
Users already enter the app with a goal. Discovery became effective only when it extended that intent instead of interrupting it. Continuous category flow allowed users to move naturally through products, increasing items per order while keeping checkout completion stable and the experience predictable.
Users already enter the app with a goal. Discovery became effective only when it extended that intent instead of interrupting it. Continuous category flow allowed users to move naturally through products, increasing items per order while keeping checkout completion stable and the experience predictable.
Users already enter the app with a goal. Discovery became effective only when it extended that intent instead of interrupting it. Continuous category flow allowed users to move naturally through products, increasing items per order while keeping checkout completion stable and the experience predictable.
Inspiration drives retention when it leads to action
Recipes changed how and why users returned to the app. By directly connecting inspiration to purchasable ingredients, browsing turned into shopping without added friction. This created repeat entry points, higher order frequency, and a clearer path from idea to purchase.
Recipes changed how and why users returned to the app. By directly connecting inspiration to purchasable ingredients, browsing turned into shopping without added friction. This created repeat entry points, higher order frequency, and a clearer path from idea to purchase.
Recipes changed how and why users returned to the app. By directly connecting inspiration to purchasable ingredients, browsing turned into shopping without added friction. This created repeat entry points, higher order frequency, and a clearer path from idea to purchase.
Recipes changed how and why users returned to the app. By directly connecting inspiration to purchasable ingredients, browsing turned into shopping without added friction. This created repeat entry points, higher order frequency, and a clearer path from idea to purchase.
Recipes changed how and why users returned to the app. By directly connecting inspiration to purchasable ingredients, browsing turned into shopping without added friction. This created repeat entry points, higher order frequency, and a clearer path from idea to purchase.
Feel free to send me a love letter or a formal inquiry. I welcome both!
Feel free to send me a love letter or a formal inquiry. I welcome both!
Feel free to send me a love letter or a formal inquiry. I welcome both!
Feel free to send me a love letter or a formal inquiry. I welcome both!
Feel free to send me a love letter or a formal inquiry. I welcome both!
kovva.stas@gmail.com