International online shopping and parcel forwarding service, serving a customer base of over 500,000+.
International online shopping and parcel forwarding service, serving a customer base of over 500,000+.
International online shopping and parcel forwarding service, serving a customer base of over 500,000+.
If you are interested in learning more, shoot me an email and let's chat about cases and details!
If you are interested in learning more, shoot me an email and let's chat about cases and details!
If you are interested in learning more, shoot me an email and let's chat about cases and details!
My impact
My impact
My impact
I was hired to give a new look to the NP Shopping brand, redesign the website, and improve the UX of the ordering delivery service and parcel tracking.
I was hired to give a new look to the NP Shopping brand, redesign the website, and improve the UX of the ordering delivery service and parcel tracking.
I was hired to give a new look to the NP Shopping brand, redesign the website, and improve the UX of the ordering delivery service and parcel tracking.
Key results
Increased conversion rate by 2x.
Decreased bounce rate by 14%.
Reduced users complains from 2.3% to 0.3%.
Increased conversion rate by 2x.
Decreased bounce rate by 14%.
Reduced users complains from 2.3% to 0.3%.
Increased conversion rate by 2x.
Decreased bounce rate by 14%.
Reduced users complains from 2.3% to 0.3%.
Increased conversion rate by 2x.
Decreased bounce rate by 14%.
Reduced users complains from 2.3% to 0.3%.
Role & Timeline
• Lead Product Designer & Researcher
• 6 months
• Lead Product Designer & Researcher
• 6 months
• Lead Product Designer & Researcher
• 6 months
• Lead Product Designer & Researcher
• 6 months
Methods
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
To find exactly what the main issues facing users were, I conducted research by talking to existing users and going through online reviews of the platform
To find exactly what the main issues facing users were, I conducted research by talking to existing users and going through online reviews of the platform
To find exactly what the main issues facing users were, I conducted research by talking to existing users and going through online reviews of the platform
To find exactly what the main issues facing users were, I conducted research by talking to existing users and going through online reviews of the platform
I found a common thread in the disappointment of the complexity of the platform, and how long it takes to go to certain parcels. I also conducted a competitive analysis to find the pros and cons of competitor solutions and find a common problem in the ease of navigating all the menus. I created JTBD from my research. From there, I created the task-flows and the wireframes to create an easy and modern interface and experience that solves these common issues.
I found a common thread in the disappointment of the complexity of the platform, and how long it takes to go to certain parcels. I also conducted a competitive analysis to find the pros and cons of competitor solutions and find a common problem in the ease of navigating all the menus. I created JTBD from my research. From there, I created the task-flows and the wireframes to create an easy and modern interface and experience that solves these common issues.
I found a common thread in the disappointment of the complexity of the platform, and how long it takes to go to certain parcels. I also conducted a competitive analysis to find the pros and cons of competitor solutions and find a common problem in the ease of navigating all the menus. I created JTBD from my research. From there, I created the task-flows and the wireframes to create an easy and modern interface and experience that solves these common issues.
The fresh playful style was well appreciated by hundreds of thouthend users.
The fresh playful style was well appreciated by hundreds of thouthend users.
The fresh playful style was well appreciated by hundreds of thouthend users.
The fresh playful style was well appreciated by hundreds of thouthend users.
Through lines and images, I described the ordering and tracking processes. To keep the pages from being overloaded, one of the rules was to ensure enough empty space.
Through lines and images, I described the ordering and tracking processes. To keep the pages from being overloaded, one of the rules was to ensure enough empty space.
Through lines and images, I described the ordering and tracking processes. To keep the pages from being overloaded, one of the rules was to ensure enough empty space.
I created over 50 pages and 100 unique visuals to improve communication of product features.
I created over 50 pages and 100 unique visuals to improve communication of product features.
I created over 50 pages and 100 unique visuals to improve communication of product features.
I created over 50 pages and 100 unique visuals to improve communication of product features.
Other projects
Other projects
Other projects
Other projects
My impact
I led the product design process for 2.5 years. Mainly, I worked as a lead growth designer in a start-up environment. My goals were to increase acquisition and retention. To achieve this, I used a variety of methods.
Key results
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
Role & Timeline
• Product Designer & Researcher
• May 2021 - Oct 2023
Methods
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
The challenge
The challenge was to create a completely new solution for the tool industry. Uproad was the first product to provide such a service on the market. I needed to design the vehicle management flow and payment flow, including subscription, transactions, and wallet.