This is a high-level overview of my work. Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.
This is a high-level overview of my work. Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.
This is a high-level overview of my work. Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.
If you are interested in learning more, shoot me an email and let's chat about cases and details!
If you are interested in learning more, shoot me an email and let's chat about cases and details!
If you are interested in learning more, shoot me an email and let's chat about cases and details!
If you are interested in learning more, shoot me an email and let's chat about cases and details!
My impact
My impact
My impact
My impact
I led the product design process for 2.5 years. Mainly, I worked as a lead growth designer in a start-up environment. My goals were to increase acquisition and retention. To achieve this, I used a variety of methods.
I led the product design process for 2.5 years. Mainly, I worked as a lead growth designer in a start-up environment. My goals were to increase acquisition and retention. To achieve this, I used a variety of methods.
I led the product design process for 2.5 years. Mainly, I worked as a lead growth designer in a start-up environment. My goals were to increase acquisition and retention. To achieve this, I used a variety of methods.
Key results
Key results
Key results
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
Role & Timeline
Role & Timeline
Role & Timeline
• Product Designer & Researcher
• May 2021 - Oct 2023
• Product Designer & Researcher
• May 2021 - Oct 2023
• Product Designer & Researcher
• May 2021 - Oct 2023
Methods
Methods
Methods
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
User Research / User Journey Mapping / Competitive Analysis / Design Audit / Product Design / Prototyping / Testing / Workshops
The challenge
The challenge
The challenge
The challenge was to create a completely new solution for the tool industry. Uproad was the first product to provide such a service on the market. I needed to design the vehicle management flow and payment flow, including subscription, transactions, and wallet.
The challenge was to create a completely new solution for the tool industry. Uproad was the first product to provide such a service on the market. I needed to design the vehicle management flow and payment flow, including subscription, transactions, and wallet.
The challenge was to create a completely new solution for the tool industry. Uproad was the first product to provide such a service on the market. I needed to design the vehicle management flow and payment flow, including subscription, transactions, and wallet.
To identify user needs and pain points I conducted series of user interviews
To identify user needs and pain points I conducted series of user interviews
To identify user needs and pain points I conducted series of user interviews
To identify user needs and pain points I conducted series of user interviews
When I joined the company, they didn't do any type of UX research. I had to work hard to convince the team that we needed to start doing it. In some ways, I took on a design ops role, selecting a tool for user interviews and usability tests. I also created documentation for the team on how to conduct research, which was well accepted and used by many team members.
When I joined the company, they didn't do any type of UX research. I had to work hard to convince the team that we needed to start doing it. In some ways, I took on a design ops role, selecting a tool for user interviews and usability tests. I also created documentation for the team on how to conduct research, which was well accepted and used by many team members.
When I joined the company, they didn't do any type of UX research. I had to work hard to convince the team that we needed to start doing it. In some ways, I took on a design ops role, selecting a tool for user interviews and usability tests. I also created documentation for the team on how to conduct research, which was well accepted and used by many team members.
To triangulate insights, understand what users do and analyse implementations, I used quantitative data
To triangulate insights, understand what users do and analyze implementations, I used quantitative data
To triangulate insights, understand what users do and analyse implementations, I used quantitative data
To triangulate insights, understand what users do and analyse implementations, I used quantitative data
I observed user behaviour through Amplitude and UXCam platform.
I observed user behaviour through Amplitude and UXCam platform.
I observed user behaviour through Amplitude and UXCam platform.
Participative workshop was one more practice which I implemented to the product process
To triangulate insights, understand what users do and analyze implementations, I used quantitative data.
Participative workshop was one more practice which I implemented to the product process
Participative workshop was one more practice which I implemented to the product process
I facilitate workshops with the CEO, CPO, PMs, and developers. It became a regular practice to brainstorm, plan, define, and analyze UX research. Team members started to better understand each other, and together we found many insights.
I facilitate workshops with the CEO, CPO, PMs, and developers. It became a regular practice to brainstorm, plan, define, and analyze UX research. Team members started to better understand each other, and together we found many insights.
I facilitate workshops with the CEO, CPO, PMs, and developers. It became a regular practice to brainstorm, plan, define, and analyze UX research. Team members started to better understand each other, and together we found many insights.
Interaction design and information architacture was a big part of my day-to-day work.
To triangulate insights, understand what users do and analyze implementations, I used quantitative data.
Interaction design and information architacture was a big part of my day-to-day work.
Interaction design and information architacture was a big part of my day-to-day work.
I preferred to start working on big, complicated flows with user interviews and analysis. However, before jumping to the UI part, I created flowcharts and collaborated on these artifacts with PMs and the UX writer.
I preferred to start working on big, complicated flows with user interviews and analysis. However, before jumping to the UI part, I created flowcharts and collaborated on these artifacts with PMs and the UX writer.
I preferred to start working on big, complicated flows with user interviews and analysis. However, before jumping to the UI part, I created flowcharts and collaborated on these artifacts with PMs and the UX writer.
To make the app more consistent and speed up the design process, I created a design system from scratch
To make the app more consistent and speed up the design process, I created a design system from scratch
To make the app more consistent and speed up the design process, I created a design system from scratch
To make the app more consistent and speed up the design process, I created a design system from scratch
Increased subscription revenue by 7x. Uproad is a ubscription-based model
To triangulate insights, understand what users do and analyze implementations, I used quantitative data.
Increased subscription revenue by 7x. Uproad is a ubscription-based model
Increased subscription revenue by 7x. Uproad is a ubscription-based model
Together with the team, I did a lot of experimentation with the paywall and onboarding flow. Iteratively, we managed to increase revenue by 7x.
Together with the team, I did a lot of experimentation with the paywall and onboarding flow. Iteratively, we managed to increase revenue by 7x.
Together with the team, I did a lot of experimentation with the paywall and onboarding flow. Iteratively, we managed to increase revenue by 7x.
Last but not least, I redesigned the website. The new website is more consistent in style with the app and has also improved web metrics
To triangulate insights, understand what users do and analyze implementations, I used quantitative data.
Last but not least, I redesigned the website. The new website is more consistent in style with the app and has also improved web metrics
Last but not least, I redesigned the website. The new website is more consistent in style with the app and has also improved web metrics
Other projects
Other projects
Other projects
Other projects
