Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.

Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.

Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.

Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.

Uproad is the leading mobile tolling payment solution in the United States allowing drivers to pay and manage their tolls throughout the country.

My role

I lead a design team responsible for onboarding, payments, the referral program, retention, and UX research.

Scope

To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.

UX Research

Led UX Ops initiatives by introducing user research practices, implementing tools for interviews and usability testing, and creating research guidelines that were widely adopted across the team.

Outcome

Scaled subscription revenue 7×. LTV 3x. Cut user complaints by 4×

My role

I lead a design team responsible for onboarding, payments, the referral program, retention, and UX research.

Scope

To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.

UX Research

Led UX Ops initiatives by introducing user research practices, implementing tools for interviews and usability testing, and creating research guidelines that were widely adopted across the team.

Outcome

Scaled subscription revenue 7×. LTV 3x. Cut user complaints by 4×

My role

I lead a design team responsible for onboarding, payments, the referral program, retention, and UX research.

Scope

To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.

UX Research

Led UX Ops initiatives by introducing user research practices, implementing tools for interviews and usability testing, and creating research guidelines that were widely adopted across the team.

Outcome

Scaled subscription revenue 7×. LTV 3x. Cut user complaints by 4×

My role

I lead a design team responsible for onboarding, payments, the referral program, retention, and UX research.

Scope

To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.

UX Research

Led UX Ops initiatives by introducing user research practices, implementing tools for interviews and usability testing, and creating research guidelines that were widely adopted across the team.

Outcome

Scaled subscription revenue 7×. LTV 3x. Cut user complaints by 4×

My role

I lead a design team responsible for onboarding, payments, the referral program, retention, and UX research.

Scope

To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.

UX Research

Led UX Ops initiatives by introducing user research practices, implementing tools for interviews and usability testing, and creating research guidelines that were widely adopted across the team.

Outcome

Scaled subscription revenue 7×. LTV 3x. Cut user complaints by 4×

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